Cassandra Cattabriga

VP

GTM Advisory, Marketing, York IE

Cassandra is VP of GTM Advisory, Marketing at York IE, helping founders and operators cut through the noise with go-to-market strategy across websites, demand generation, media relations, and RevOps that drives repeatable growth. Before York IE, she led go-to-market programs at PixelMEDIA for brands like Metallica, KIND Snacks, Skechers, and Stonewall Kitchen. She's been in founders' shoes, cutting her teeth at a New Hampshire healthtech startup where she helped build a HIPAA-compliant patient portal while running marketing, onboarding, and support.