Lara Solomon

CEO

Founder, Hoopsy

After a short career in FMCG marketing Lara started her entrepreneurial career with the launch of her award winning Mocks mobile phone sock brand in 2004, creating the market in Australia & UK & bootstrapping it to 7 figures in revenue. From Mocks she went on to start four other businesses, (two sold at exit) and wrote a best selling business book. Then in 2015 Lara launched UK pet product brand Omlet into the Australian market. She was part of an Antler cohort in 2019 with Story Antics, personalised children’s books, exited in 2021. Finally, after undergoing IVF in 2021 Hoopsy was born.