Pat Panaia
Prior to joining Kinotek as CEO, Pat spent 30 years as a “warrior” at two highly successful veterinary startups: IDEXX and Vets First Choice/Covetrus. Her experience includes product development, sales management, B2B marketing, operations, strategy, acquisitions, and integrations. She spent much of her career opening new markets in the B2B space in the USA, Canada, Australia, Europe and South Africa. Over the years, she developed a super-power: introducing new technologies to professionals and gaining adoption. She was a leader of the team that introduced a way to make “pre-anesthetic blood testing” the standard of care for all companion animals undergoing surgery at any vet practice. Before IDEXX, there was no fast, patient-side testing option. IDEXX, and Pat’s team, launched programs in the early 1990s, and today “pre-anesthetic” bloodwork is the standard. This change also significantly impacted the veterinary practice's economics by adding a profitable new revenue stream, while helping pets live longer. At Kinotek, Pat and her team are on a similar mission: to raise awareness of movement health and enable any professional to measure it easily. Movement health, a metric of your mobility, asymmetries and overall movement quality, is considered a key indicator of longevity. As Kinotek's Chief Movement Officer, Dr. Marty Miller says: if you can't move well, you can't move with intensity to build strength and endurance, which allows you to continue to do the things you love, independently, into old age. Similar to IDEXX, when fitness professionals use Kinotek to measure a member's movement health, the Kinotek data and visualizations are so compelling (and understandable) that members sign up for personal training, enhancing gym revenues. Pat is so committed to this mission because she experienced challenges with her own movement health - unexplained knee pain - before joining Kinotek. Thanks to a deeper understanding of how to make corrections, and the help of a certified Athletic Trainer, she is stronger than ever and no longer has knee pain. Shouldn't everyone have this opportunity to improve their own movement health?